removing artificial colors cereal

Lucky Charms and Trix go au naturel as General Mills ditches artificial colors — Photo by Paulo Victor on Pexels

Choose General Mills Politics Over Artificial Dyes?

Yes, General Mills' removal of artificial dyes, spurred by a projected 4% market-share gain, reflects both political pressure and consumer demand for transparency. The shift follows a wave of legislation and advocacy that forces food companies to rethink ingredient labels. General Mills Politics: Why Removing Artificial Colors Cereal Matters