dollar general skeleton display response

‘Terrible timing’: Dollar General store manager responds after criticism of skeleton display - — Photo by www.kaboompics.com

Dollar General Politics: 3 Ways Skeleton Sparks Disaster

Twelve of Dollar General’s partner brands generate over $1 billion each year, underscoring how a single seasonal display can affect a multimillion-dollar retailer (Wikipedia). The Halloween skeleton display sparked political controversy, prompting backlash, brand-sentiment loss, and a crisis-communication scramble. Dollar General Skeleton Display Response When the skeleton appeared in